Case Study

Anachem Ltd

Anachem Ltd. supplies laboratory equipment to the pharmaceutical and education sectors. Recently the company has launched a new product - Flexus - a computer driven machine which automates a wide range of pipette operations. Performance Media was commissioned to produce a short promotional video to be used at the product launch and also to be available on a new web site. Combining powerful images with music and commentary, the video provided the company with a valuable sales tool for the launch of Flexus.