Case Study

Cranfield School of Management

Operating in a highly competitive environment, Cranfield School of Management wanted to boost recruitment to its MBA programme by producing a video on DVD that would help prospective students understand the meaning of 'The Cranfield Experience'. Performance Media spent time before shooting to become familiar with the culture and values at Cranfield so these could be accurately portrayed in the video. The completed video complements the brand of Cranfield Management School by portraying a professional and effective MBA programme, populated by high aspiring students. The video has been widely and successfully used in recruitment.