Case Study

Grant Thornton

Successful entrepreneurs are frequently invited to address course participants at Grant Thornton's corporate training college. However, getting business people to regularly address courses was proving difficult. Performance Media was therefore asked to capture one of the key presentations on video and create sequences on a CD-Rom which could be used by course trainers on a flexible basis. The entrepreneur chosen, was Karan Bilimoria, owner of the highly successful Cobra Beer brand. Performance Media recorded a keynote talk by Karan Bilimoria and with additional interview footage created an interactive teaching tool that provides a unique insight into the mind of a successful entrepreneur.